Biography
Flashback on the journey of a son of advertising
Daniel Mousset was born in Montluçon (Allier) on February 24, 1956; from parents who were civil servants in the tax administration. From an early age, Daniel Mousset showed a strong passion for the graphic arts; he was the founder and president, in 1972 and 1973, at the Lycée Madame de Staël de Montluçon, of the Club Décor; under the leadership of Jean Bougret, regional painter.
He was selected, following this interesting initiative, by the Central Office of Cooperation at School; to participate, one year before his Baccalaureate, in a summer exchange of young cooperators. Dedicated to the study of the Polish system in this area; with a 3-week stay in Warsaw, Krakow and Zakopane.
His first professional work was printed as early as 1971; when he was still a college student. He produced the poster of the rock group Bestiole and the cover of the magazine Le Rotarien; a leaflet for the Thermi-Centre factory and various works for the Imprimerie Le Menu Parisien; the cover of Impact-HEC magazine and the illustrations of the Ferveurs collection of poems.
Arrived in Paris in the autumn of 1973; shortly after his literary baccalaureate with honors of June 1973; he became a student of the Atelier Met de Penninghen and Jacques d'Andon; he ranked 1st out of the 300 students in the preparatory sections, in the competition at the end of the first term. A gifted student, he was the only one of his classmates, six months later, to be admitted to both the entrance exam of the École Nationale Supérieure des Arts Décoratifs and the École Nationale Supérieure des Métiers d'Art. Admirer of Jean-Michel Folon and Milton Glaser, he then became one of the youngest graduates, at the age of 21, of the ESAG-Penninghen 1977 class; led by the prestigious posterist Roman Cieslewicz. He had the chance to benefit, in this school, from the encouragement of emeritus teachers such as the famous typographer Peter Gabor; or like the excellent photographers Claude Michaelidès and Jean-Philippe Charbonnier. The chance also, on the benches of the high school, to work with young talents who were quick to prove themselves; such as illustrator Hélène Tran or comic book creator Erik Arnoux. Or the art publisher Xavier Barral or the designer Dominique Hisbergue.
In the summer of 1975, he was selected by the Rotary International to participate in a cosmopolitan cruise; with a dozen young people from 6 European countries; in the fjords of Norway.
After a graduation internship at Havas-Auvergne, in Clermont-Ferrand, Daniel Mousset briefly performed his military service at Luxeuil Air Base 116 (Vosges) in the spring of 1978.
From 1978 to 1982, he continued several positions as junior artistic director in several large agency in Paris and Neuilly-sur-Seine. Successively at Média PA; with Patrick Foret and Sylvie Crudèle. Then at Exact Conseil; with André Bischelonne and Tony Grassian. And finally at Pema 2B; with Jean-Louis Courtois and Alain Pelillo.
In the spring of 1981, he was for some time the assistant of the famous Europe 1 speaker Jean-Loup Lafont; who also officiated at the time, as creative director, at Yves Alexandre Conseil.
Daniel Mousset then decided to create his own structure; by starting his own business in January 1983. In the legal form of a solo company; which took the name of DMP (Daniel Mousset Productions).
The success was immediate; with 2 years of uninterrupted responsibilities in a major creation studio in Courbevoie; the Autre Chose studio directed by Lionel Chatenet; first as a freelancer on site; then with the customers of a large agency of Neuilly, Futurs (Havas-Eurocom Group); on international budgets such as Nissan, Pepsi, Tetra Pak, Air Afrique, Talbot or Perrier.
Between 1987 and 1990, he collaborated, in logo and packaging, with the Lonsdale Design agency; this allowed him to further refine his already advanced practice of the finalized model. In parallel with freelance for the Ogilvy-Zoé-Médical agency; as well as for Cathy Steinberg's creative office Transylvanie. Then with the marketing and sales promotion agency Chamarel, in Boulogne-Billancourt; where he became the assistant of graphic designer Frank Sèves; who has since established himself as a painter of great talent in the field of abstraction (Espace K gallery).
In 1991, the ephemeral fashion of Pin's emerged; it quickly became, at the service of the Dane International Group and several other object advertising agencies, a major player; making more than 1000 original Pin's models by himself during 1991. Either for multinational companies, as well as for SMEs or simple individuals.
In the years 1992-1993, he actively participated in a deep change in the profession as a whole; with the transition from traditional techniques (Letraset, photography, Pantone markers, paper editing) to a brand new computerized approach (computers, scanners, printers, digital media). He therefore bought his first Macintosh, an IIci, in July 1994. After an intensive 5-week graphic design internship at the Applied Arts Training Center; on Mac, and already with digital software QuarkXPress and Adobe Illustrator.
In 1993 and 1994, Mr. Tuan, director of the Maryse Éloy Art School, invited him to share his vocation of advertising creation and his experience of professional techniques; with his young students in graphic arts. Eager to perfect their know-how; in a growing profession.
Towards the end of the 1990s, he put his technical knowledge at the service of the Drizan Printing Press and the Mane Santé medical agency. By perfecting its equipment and digital practice; but also live with several optical advertisers: Optic Duroc, Optique Service and Millenium Optic.
During the 2000s, it gradually moved through the different areas of a still recent computer technology; Internet access successively Numeris, then ADSL, then Fiber Optics. Rise of email and social networks; abandonment of Minitel, diskette and fax. Digital media successively Syquest, Jaz and Zip; then burning CDs and DVDs. Printers faster and faster; with more and more faithful colors. Hard disk, processor and RAM powers multiplied by 1000 in about twenty years. He was one of the first graphic designers to fit himself with an SFR laptop, in 1997; a website, in 1999; an iPod, in 2001; an iPhone, in 2009; an iPad, in 2012; finally an Apple Watch, in 2021; his passionate curiosity for computer science, particularly at the heart of the Apple universe, also pushed him to buy in 1998, one of the very first digital cameras of this time, a QuickTake.
Between 2000 to 2004, he won the budget of Jean de Bonnot Editions; the famous publisher of classic leather-bound books for libraries; with editorial and visual responsibility for ads in the press of TV programs.
In 2004, the professional magazine Stratégies, an authoritative reference in the world of marketing and creation in large agencies, dedicated a full-page article to him; his extreme availability earned him at that time the nickname "The small agency that never sleeps".
At the end of his career, he became from 1995 to 2020 the main modeler of the Imprimerie Commerciale d'Auteuil; for which he has made many designs for marriage, birth, mourning, baptism and communion over the years. As well as many flyers, leaflets, menus, business cards, correspondence cards, letterheads, envelopes, invitations, posters and greeting cards. With support for photoengraving; including the flashing of films intended for printing on offset machines.
He has had almost 50 years of experience since 1972; including about 25 years in digital. With undeniable expertise in the chain and graphic software; acquired mainly in the field; at the cost of daily challenges.
Daniel Mousset was a Member of the Club of Artistic Directors from 1991 to 2004; he has been several times on juries; responsible for rewarding the most creative work in the profession.
He has also collaborated during all these years with a multitude of small companies, agencies and advertisers; such as G'Spot, Media-Delta, Dicaprom, Le Journal des Retraités de la FNAIM, Association des Commerçants d'Auteuil, Radio-A, The French Touch, Cæsars Diffusion, Node Négoce, SMN France, Amin Kader, Art & Typo, Lame de Fond, Noblesse Oblige, Laurens d'Alys, Addex, Melocat Productions, Michel Oks, Mme Kumba, Jeca, AVH, Media Régie, CM Diffusion, Opium, Import Gadgets, Les Apprentis Orphelins d'Auteuil, Icare Print, Cheval de Troie, Agora Europe, Bien-être & Tranquillité, Deux Choses Lune, Astre Jaune, Faster Courses, Le Terroir Bordelais, Import Gadgets, Karine Dahan, WL Conseil, Michel Bloud, Cocktail Passion, Kawa Trading, Amadeus, Arka-Colomb, BLP Conseil, Cadagence, Flower Fashion, Vidéo 5, Taxiscope, Afcom, Mme Boisségur, Pascaline Loizeau, Crazy Light, Douglas Beauty, Emergence, IGR-Anabio, Imprimerie Ernée, LMI Productions, Paradise Homes, Mr Pradels, SB Systems, La Tribune du Progrès, Unigraphic, Sports Régie Conseil, Onyx, Intérim Nation, Escale Intérim, Article Onze, Sources, Photo-Reporter, Brio Publicité, Studio YL, Pyc Publicité, Studio Fast, Studio Diss, Publicité & Marketing SA, Strategy, Jacques-Léon Émile, Visionairsinart, Philippe Briguet-Lamarre, l'agence 3J, l'agence Alexandra, Matador, BAT Studio, Pyramide, Synergy, Limexco, Kanabou and Les Editions Laurent Voulzy.
Daniel Mousset has gradually retired from business since 2020; he has now become a peaceful retiree; who shares his existence between Blonville and Paris 16th; in a two-room attic of the Villa Mozart (Auteuil district) since 1982; with a holiday studio in Normandy; 3 km from Deauville; where he organizes a little seasonal rental; for a small circle of friends and relatives; but without really imperative financial objectives.
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